An online encyclopedia of effective magical practices.

Discover the key to healing, connection and inspiration.


It is time to reimagine how beautiful life can be...

Magic is the Key is a growing online library of magical practices and technologies that help you connect to yourself, the world and the cosmos.

By drawing on shamanism, mindfulness, contemporary self-development practices, witchcraft, sacred sciences, mystical arts and studies we empower you to craft a spiritual practice that works for your way of life.

Magic is the Key honors our deepest roots in our present world and works towards a future that we and generations to come can peacefully live in.

Join today and live a deeply meaningful life.


A key opens gateways and portals. It symbolizes freedom, knowledge, mystery and initiation. It stands for new beginnings and being able to lock away what no longer serves.

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Twice every month we send out exclusive magic to our newsletter family. We share sacred and ancient practices, free rituals that you can join, and special updates.

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Magic is the Key to...

...trusting yourself. with confidence. and wellbeing.

...bringing light to the unseen.

...getting to know yourself.

...peace and beauty.

...finding freedom.

...reclaiming your strengths.

...feeling connected and whole.

Enter the Library!

New articles every week:

Tarot, Transience, and the Fleeting of Moments

May 22, 2024

Get Instant Stress Relief with this ONE Breath Practice

May 15, 2024

The Biggest Myth About the Runes Unearthed

May 08, 2024

Beltane: Ancient Ways for a Beautiful Now

May 01, 2024

Journeying to Your Outer Realms

Apr 24, 2024

3 Reasons to Ground, Center, and Align, and How to Do It.

Apr 17, 2024

Meet the Founders:

We are

Pipaluk & Serafina

Read our blog  ➝

Deep in our hearts we all know that a little magic can change our lives in a big way.

Sisters by birth, co-founders by choice. Since we were little we have shared a creative spark. As we grew older we went on very different paths. One of us chose the free, artistic way and the other chose the fast paced startup world. Now, we have come together with a shared vision of making the world a better place with magic, one life at a time. 

Inside the Magic is the Key Membership:






Ceremony & Ritual




Discover the Encyclopedia!