A way of life for people who believe magic will save the world.

Discover the key to inspiration, healing and connection.


It is time to reimagine how beautiful life can be...

Magic is the Key is a growing online library of sacred practices and technologies that help you connect deeply to yourself, the world and the cosmos.

By drawing on shamanism, mindfulness, contemporary self-development practices, witchcraft, sacred sciences, mystical arts and studies we empower you to craft a spiritual practice that works for your way of life.

Magic is the Key honors our deepest roots in our present world and works towards a future that we and generations to come can peacefully live in.

Receive your key and live a deeply meaningful life.


A key opens gateways and portals. It symbolizes freedom, knowledge, mystery and initiation. It stands for new beginnings and being able to lock away what no longer serves.

Magic is the Key to...

...trusting yourself.

...living with confidence.

...health and wellbeing.

...bringing light to the unseen.

...getting to know yourself.

...peace and beauty.

...finding freedom.

...reclaiming your strengths.

...feeling connected and whole.

Join the Community!

New articles every week:

Search for the Self

Feb 28, 2024

How to Heal the World

Feb 21, 2024

How To Make Rose Water

Feb 14, 2024

Make Life Meaningful

Feb 07, 2024

A Brief Overview of the Wheel of the Year

Jan 31, 2024

3 Ways to Explore Your Essence

Jan 24, 2024






Ceremony & Ritual




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Meet the Founders:

We are

Pipaluk & Serafina

Read our blog  ➝

Deep in our hearts we all know that a little magic can change our lives in a big way.

Sisters by birth, co-founders by choice. Since we were little we have shared a creative spark. As we grew older we went on very different paths. One of us chose the free, artistic way and the other chose the fast paced startup world. Now, we have come together with a shared vision of making the world a better place with magic, one life at a time. 

Discover our super special extra magical newsletter!

Twice every month we send out exclusive magic to our newsletter family. We share special practices, inspiration and insight that we do not share anywhere else. You will also receive magical updates and fabulous deals. But mostly, it's all magic!

Sign me up for magic!