An online encyclopedia of effective magical practices.

Discover the key to healing, connection and inspiration.


It is time to reimagine how beautiful life can be...

Magic is the Key is a growing online library of magical practices and technologies that help you connect to yourself, the world and the cosmos.

By drawing on shamanism, mindfulness, contemporary self-development practices, witchcraft, sacred sciences, mystical arts and studies we empower you to craft a spiritual practice that works for your way of life.

Magic is the Key honors our deepest roots in our present world and works towards a future that we and generations to come can peacefully live in.

Join today and live a deeply meaningful life.


A key opens gateways and portals. It symbolizes freedom, knowledge, mystery and initiation. It stands for new beginnings and being able to lock away what no longer serves.

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Twice every month we send out exclusive magic to our newsletter family. We share sacred and ancient practices, free rituals that you can join, and special updates.

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Magic is the Key to...

...trusting yourself. with confidence. and wellbeing.

...bringing light to the unseen.

...getting to know yourself.

...peace and beauty.

...finding freedom.

...reclaiming your strengths.

...feeling connected and whole.

Enter the Library!

New articles every week:

3 Reasons to Ground, Center, and Align, and How to Do It.

Apr 17, 2024

Akashic Records - The Basics

Apr 10, 2024

Ancient Easter

Apr 03, 2024

Barren Land

Mar 27, 2024

3 Little Rituals for Everyday

Mar 20, 2024

Endings & Change

Mar 13, 2024

Meet the Founders:

We are

Pipaluk & Serafina

Read our blog  ➝

Deep in our hearts we all know that a little magic can change our lives in a big way.

Sisters by birth, co-founders by choice. Since we were little we have shared a creative spark. As we grew older we went on very different paths. One of us chose the free, artistic way and the other chose the fast paced startup world. Now, we have come together with a shared vision of making the world a better place with magic, one life at a time. 

Inside the Magic is the Key Membership:






Ceremony & Ritual




Discover the Encyclopedia!